Head of Audience Engagement & Campaign Planning 

At the NSPCC, we believe every childhood is worth fighting for. With over 100 years of experience, and the collective strength of our staff, volunteers, supporters, and partners, we're working to end child abuse and neglect for good. 

We encourage everyone across the organisation to get involved, feel confident in championing our cause, and help us grow the support we need to protect children and give them the futures they deserve. 

If you're motivated by purpose and want to contribute to creating a safer, brighter world for every child, why not apply for our role as a Head of Audience Engagement & Campaign Planning. 

What is the purpose of the Head of Audience Engagement & Campaign Planning? 

This role reports to the Public Engagement Director and plays a key part in developing and delivering the directorate's strategy for audience-led engagement and sustainable fundraising. It is central to shaping how the NSPCC engages with public audiences. You'll lead the development of our audience strategy and campaign planning, ensuring our communications are insight-driven, inclusive, and impactful. Your work will directly support our Engagement & Fundraising strategy and contribute to building long-term, sustainable support for our mission. 

This role plays a key part in supporting the NSPCC's mission. You'll contribute by: 

• Leading the NSPCC's audience segmentation and strategy 

• Overseeing the annual campaign planning process across all audiences 

• Embedding audience-focused approaches across teams to enhance engagement and fundraising outcomes 

What will I be doing as a Head of Audience Engagement & Campaign Planning? 

You'll lead a high-performing team to deliver audience-led strategies and campaigns that inspire public support and deepen engagement. Using data, behavioural insight, and market trends, you'll ensure our campaigns are relevant, inclusive, and aligned with organisational priorities. 

• Develop and lead audience segmentation strategies 

• Oversee campaign planning and delivery across all channels 

• Use insight and analytics to optimise supporter journeys 

• Collaborate with internal and external stakeholders to drive innovation 

• Champion audience-centric thinking across the organisation 

What skills do I need to be a Head of Audience Engagement & Campaign Planning? 

We're looking for someone who brings strategic thinking, strong leadership, and a deep understanding of audience engagement. You'll be confident using data to inform decisions and passionate about creating inclusive, impactful campaigns. 

• Proven experience in audience engagement and campaign strategy 

• Strong analytical and communication skills 

• Ability to lead and inspire cross-functional teams 

• Experience applying behavioural insight and market data 

• Commitment to inclusive practices and safeguarding principles 

Ready to apply? 
Please click the button ‘apply' to start your journey. You can find more information on our Career page. For an informal chat about the role, please contact Tim Hunter at tim.hunter@nspcc.org.uk.