Our Directorates

Engagement and Fundraising

Our Directorates

Engagement and Fundraising

Every day, people choose to give their time, money, energy and support to help protect children. In Engagement and Fundraising, you’ll help turn that generosity into lasting impact.

Jo Swinhoe

Tracey Pritchard

Executive Director of Engagement & Fundraising 

"The Engagement and Fundraising team plays a vital role in helping the NSPCC be there for every child who needs us. We work to connect people with the cause, building meaningful relationships that inspire trust, generosity and long‑term support for children’s safety and wellbeing. We’re proud of our audience‑first, collaborative approach, taking time to understand what motivates and matters to people, and responding with empathy, creativity and purpose. Ours is a team that values curiosity, care and shared ambition, and we warmly welcome anyone new who joins us as we work together to create lasting impact for children across the UK."

 

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Why join Engagement & Fundraising?

Fundraising at the NSPCC is about people. It’s about understanding what motivates someone to support our work, finding meaningful ways for them to get involved and building relationships that can last for years.

You might inspire someone to take part in their first fundraising challenge. Develop an experience that turns a one-off donor into a lifelong supporter. Build a partnership with a business that shares our ambitions. Work with a major donor who wants to create lasting change. Or use data and insight to help us understand how we can engage people more effectively.

Whatever your role, you’ll be helping create the support that makes our work with children possible and you won’t do that alone. You’ll join colleagues with expertise across fundraising, partnerships, marketing, supporter experience, data and operations. All of whom bring different perspectives to the same challenge: how do we inspire more people to join us in protecting children?

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About Engagement and Fundraising

The generosity of our supporters powers so much of what the NSPCC is able to do. That makes Engagement and Fundraising a vital connection between our cause and the people, organisations and communities who want to support it.

We build relationships, create experiences and develop opportunities that make it easy and meaningful for people to get involved. From an individual making their first donation to a major partnership capable of transforming our work, every supporter relationship matters. But successful fundraising isn’t simply about asking people to give. It’s about listening, understanding what matters to people, creating experiences they value, building trust and showing supporters the difference their involvement can make.

That means combining creativity and ambition with insight, empathy and excellent supporter care to help us generate sustainable income while building a community of people who want to stand with us for children.

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Our teams

Our Engagement and Fundraising directorate works across three broad areas, each playing a different role in building the support that makes our work for babies, children and young people possible.

  • Philanthropy and Partnerships colleagues build relationships capable of creating significant and lasting impact. They work with individuals, businesses, communities, trusts and other organisations to understand what inspires them and develop meaningful ways for them to support our mission. Colleagues combine creativity, influence and expertise to bring people closer to our cause and create partnerships that can help us achieve more for children. The team also provides specialist support and expertise across high-value fundraising, helping turn ambitious ideas into sustainable opportunities.
  • Public Engagement teams help millions of people discover ways to support the NSPCC. They create campaigns, propositions and experiences that inspire people to donate, fundraise and stay connected with our work, using audience insight to understand what matters to supporters and how we can engage them in the right way. They combine creativity with evidence to attract new audiences, strengthen existing relationships and make every interaction with us count. Because gaining someone’s support is only the beginning. The real opportunity is creating an experience that makes them want to stay.
  • Fundraising Operations colleagues provide the expertise, systems, insight and care that help fundraising work effectively. They support everything from legacy giving and supporter care to data, processes and operational assurance, helping colleagues understand our supporters, make informed decisions and maintain the high standards people should expect when they choose to support the NSPCC.

What we’re looking for

A support mindset

Great fundraising starts by thinking about the person on the other side of the conversation. You’ll be interested in what motivates people, what matters to them and what makes an experience feel meaningful. Rather than starting with what we want someone to do, you’ll think about how we can build a relationship that works for them too.

Relationship-building

Fundraising is built on trust. Whether you’re working with an individual supporter, a corporate partner, a colleague or a community group, you’ll take time to understand people, build genuine connections and create relationships that can grow over time.

Influence and storytelling

Sometimes you’ll have just a few moments to help someone understand why our work matters. You’ll be able to communicate with purpose, bring ideas and impact to life and adapt your approach to different people, helping others see the role they could play in creating change for children.

Ambition and resilience 

Fundraising can be incredibly rewarding, but not every conversation becomes a donation, every idea succeeds or every opportunity develops as hoped. You’ll bring energy and ambition to what you do while being able to learn, adapt and keep moving forward. You’ll celebrate success, learn from what doesn’t work and stay focused on the bigger goal.

Curiosity and creativity

The way people choose to support charities continues to change. You’ll be curious about audiences, trends and new ideas, and willing to test different approaches. Whether you’re developing a campaign, improving a supporter journey or solving an operational challenge, you’ll look for ways to make things better rather than simply doing what we’ve always done.

Reasonable judgement

The trust of our supporters matters enormously. You’ll make thoughtful decisions about how we communicate, fundraise and use supporter information, balancing our ambition to raise more with the responsibility we have to treat people fairly, respectfully and with care.

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The application process

What to expect when you apply for a role with the NSPCC

 
Tell us if you have the
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Find the role you’re interested in and click ‘apply now’ on the job description page
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Once you have created an account, you can dip in and out of this process and come back to it
 
Find the role you’re interested in and click ‘apply now’ on the job description page
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Tell us if you have the
right to work in UK
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Create an online account
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Did you know?
Once you have created an account, you can dip in and out of this process and come back to it

 
Make sure you fill in all of the mandatory sections in full
 
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Log in to your
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Please spend some time on the ‘Supporting Information’ section. Provide examples to evidence how your skills and experience meet our person specification, as we use ONLY this information to shortlist applicants for interviews.
 
Did you know?
If you meet our person specification and declare a disability, you’ll automatically be shortlisted for interview
 
Log in to your online account
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Make sure you fill in all of the mandatory sections in full
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Please spend some time on the ‘Supporting Information’ section. Provide examples to evidence how your skills and experience meet our person specification, as we use ONLY this information to shortlist applicants for interviews.
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Did you know?
If you meet our person specification and declare a disability, you’ll automatically be shortlisted for interview

 
If not, you will
be invited to share your experience.
 
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We’ll contact you either way to let you know if your application has been successful. If so, we’ll invite you to a panel interview.
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If you’re through to interview, you should start gathering information you’ll need for the next stage of the process, like employment references and address history for the last five years
 
Did you know?
You can contact our People team on 0113 887 1122 if you have any questions about the process at this stage
 
We’ll contact you either way to let you know if your application has been successful. If so, we’ll invite you to a panel interview.
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If not, you will be invited to share your experience
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If you’re through to interview, you should start gathering information you’ll need for the next stage of the process, like employment references and address history for the last five years
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Did you know?
You can contact our People team on 0113 887 1122 if you have any questions about the process at this stage

 
The interviews might be face-to-face or online, depending on the role
 
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Our interview processes will explore your skills, knowledge and values – and this can be done over more than one stage.
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We’ll always provide feedback to all applicants following their interview, whether successful or not
 
Did you know?
Our interview panels are made up of the hiring manager for the role and a range of other relevant professionals selected from across our organisation
 
Our interview processes will explore your skills, knowledge and values – and this can be done over more than one stage.
down-arrow
The interviews might be face-to-face or online, depending on the role
down-arrow
We’ll always provide feedback to all applicants following their interview, whether successful or not
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Did you know?
Our interview panels are made up of the hiring manager for the role and a range of other relevant professionals selected from across our organisation

 
If you’re successful, we’ll give you a conditional offer, and ask for more info so we can complete our safeguarding checks and referencing procedures
 
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You’ll hear directly from the hiring manager after your interview, with feedback if unsuccessful
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You can contact your hiring manager directly at any point during this stage.
 
Did you know?
We do this for all roles – some are more in-depth than others – and we can’t make any final offers until these are completed
 
You’ll hear directly from the hiring manager after your interview, with feedback if unsuccessful
down-arrow
If you’re successful, we’ll give you a conditional offer, and ask for more info so we can complete our safeguarding checks and referencing procedures
down-arrow
You can contact your hiring manager directly at any point during this stage.
down-arrow
Did you know?
We do this for all roles – some are more in-depth than others – and we can’t make any final offers until these are completed

 
Due to the nature of our work, it is important we complete a variety of checks and vetting procedures, which will vary with each type of role.
 
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While the referencing process is taking place, we’ll regularly update you on its status
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We’ll also share a welcome pack, so you can start getting a feel for the role and our organisation before you start
 
Did you know?
We need to rely on third parties to complete criminal records checks, and this can cause delays outside of our control (sometimes around 6-8 weeks).
 
While the referencing process is taking place, we’ll regularly update you on its status
down-arrow
Due to the nature of our work, it is important we complete a variety of checks and vetting procedures, which will vary with each type of role.
down-arrow
We’ll also share a welcome pack, so you can start getting a feel for the role and our organisation before you start
down-arrow
Did you know?
We need to rely on third parties to complete criminal records checks, and this can cause delays outside of our control (sometimes around 6-8 weeks).

 
They’ll email you with all the details you need before you start, including your contract of employment and your start date
 
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Your hiring manager will get back to you directly to confirm your final offer
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You’ll receive an induction email – with a welcome message from our CEO, information on what to expect, your team, available training and groups you can join
 
Did you know?
Once you start, we’ll email you with a link to the ‘New starters’ page on our intranet, the Green.
 
Your hiring manager will get back to you directly to confirm your final offer
down-arrow
They’ll email you with all the details you need before you start, including your contract of employment and your start date
down-arrow
You’ll receive an induction email – with a welcome message from our CEO, information on what to expect, your team, available training and groups you can join
down-arrow
Did you know?
Once you start, we’ll email you with a link to the ‘New starters’ page on our intranet, the Green.

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