Putting children first:
we believe in children, we want what’s best for them, and we make sure we fight for every childhood.
Taking a stand:
we are courageous in standing up for what is right. We speak out when something is wrong and
celebrate success with those who help things improve.
Working together:
our passion inspires others, and working with inspirational people, organisations and children
helps us achieve more.
Striving for excellence:
we’re constantly learning, developing our work, measuring what’s effective and sharing knowledge
with others.
Making an impact:
we base our actions on evidence and the difference we will make to children.
Discover more about what our values really mean, why they matter so much and how we live them. Download our values.
Our values reflect what we stand for. They make sure that what makes us ‘us’ doesn’t get lost, either in the middle of our busy days or in the pursuit of our bold vision.
We know that values only matter if they are put into action. That’s why they drive every decision we make, every day.
Sir Peter Wanless, CEO NSPCC