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Comms and Marketing

Associate Head of Communications Planning and Insight

Comms and Marketing

Associate Head of Communications Planning and Insight

Associate Head of Communications Planning and Insight

  • Annually:
    £48,748 - £54,164 ( Plus London Weighting if working in London area or allowances for homeworkers)
  • Region:
    Nationwide or Remote
  • Location:
    Nationwide
  • Department:
    Marketing & Planning
  • Vacancy Type:
    Fixed Term
  • Duration of Fixed Term:
    1 year
  • Closing Date:
    7 March 2025

The NSPCC's mission is to end cruelty to children in the UK.  In order to carry out its charitable work and achieve its strategic objectives, the NSPCC must communicate efficiently and effectively with the maximum possible impact, relevance and emotional resonance to engage all key audiences including supporters, professionals, service users, volunteers and the public across a variety of channels. 

The prime purpose of the NSPCC's Marketing and Planning team is to deliver timely and effective best practice marketing and compelling strategic insight driven marketing priority campaigns and propositions, working in partnership with several teams including other teams in marketing and planning,  brand and content, media and internal comms.

Could you be our next Associate Head of Communications Planning and Insight?  We are looking for someone with strategic planning skills, strong leadership, project management and influencing skills are essential due to the need to engage a diverse range of key stakeholders, to work collaboratively across the organisation. 

Job purpose

  • Leadership facilitation across all marketing and communication for the organisation to ensure external comms deliver against key goals: Brand Awareness and Consideration, Give Time, Give Money, Use our free and paid services. Ensuring external communication is audience led.
  • Support teams from across the organisation to operationalise this plan within our organisational communications planning process.
  • Manage the marketing and communication directorates business planning process to set the annual plan for the directorate and report back on the plan on a quarterly basis.
  • Lead on the management of the supporter experience team, who deliver support journeys for the organisation. Play your part in the new supporter centricity programme.
  • Oversee an organisation's marketing research and consumer insight strategy, and ensuring the application of insight to supporter engagement, marketing and communication strategies.'

 About you

We are looking for someone with 

  • Evidence of a substantial track record of success in working in strategic marketing, insight and planning, dealing with a wide range of marketing disciplines including through the line campaigns, digital and social influence.
  • Substantial experience of strategic marketing and communications planning and financial planning. Including the use of strategic frameworks to support the strategic communications planning.
  • Excellent ability to plan, monitor, and implement major projects to agreed deadlines often with conflicting priorities.
  • Oversee an organisation's marketing research and insight strategy, and ensuring the application of insight to supporter engagement, marketing and communication strategies..

Could this be you? You'll become part of a team that cares about the work they do and the people they work with. You'll discover opportunities to grow, along with challenges and a shared purpose that'll bring the best out in you. And you'll get to find your own way to make a difference that means more, and that impacts millions of young lives.

For more information about this role pelase contact James.Barker@NSPCC.org.uk

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Working in the Comms and Marketing team The application process

Safer Recruitment

As an organisation, we are committed to creating and fostering a culture that promotes safeguarding and the welfare of all children and adults at risk. Our safer recruitment practices support this by ensuring that there is a consistent and thorough process of obtaining, collating, analysing and evaluating information from and about candidates to ensure that all persons appointed are suitable to work with our children and adults.


Trauma Informed

At the NSPCC we are on a journey to becoming a trauma-informed organisation for the children, young people and families that we work with, as well as our staff and volunteers. To be trauma-informed is one of the guiding principles that shape and guide our 2021-2031 Strategy. This means understanding the nature of adversity, trauma, and resilience so that we can work towards reducing and preventing further harm and promoting recovery and healing. Coming to work at the NSPCC will provide the opportunity for you to join us in our commitment to becoming a trauma-informed organisation.

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NSPCC is that the NSPCC highly embraces,
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