Associate Head of Legacies and Fundraising Products

At the NSPCC, we believe every childhood is worth fighting for. With over 100 years of experience, and the collective strength of our staff, volunteers, supporters, and partners, we're working to end child abuse and neglect for good. We encourage everyone across the organisation to get involved, feel confident in championing our cause, and help us grow the support we need to protect children and give them the futures they deserve. 
If you're motivated by purpose and want to contribute to creating a safer, brighter world for every child, why not apply for our role as the Associate Head of Legacies and Fundraising Products?

What is the purpose of the Associate Head of Legacies and Fundraising Products?? 

Reporting to the Public Engagement Director, this senior leadership role oversees two key streams: Legacies and Fundraising Products. You'll lead the delivery of strategies to grow legacy income and optimise our fundraising product portfolio, ensuring innovation and supporter-centric approaches. The role manages three managers and indirectly oversees senior officers, driving collaboration across Engagement Delivery, Audience Planning, and Insight teams.

You'll contribute by:

Leading the legacy strategy to increase gifts in Wills and pledger stewardship.
Managing and developing fundraising products such as Weekly Lottery, Raffle, and Payroll Giving.
Driving new product development and innovation to maximise supporter engagement.
Equipping colleagues to champion legacies and embed messaging across campaigns.
Overseeing budgets, KPIs, and insight-led campaign delivery.
Building strong relationships with external suppliers and sector networks.

What will I be doing as a Associate Head of Legacy and Fundraising Products? 

You'll work collaboratively across teams, with colleagues and line report in Legacy and Products. You'll work with campaign delivery squads to deliver campaigns that connect with diverse audiences. You'll help manage strategic understanding of the Legacy and Fundraising Products  direction for the organisation, championing and leading the way, you'll liaise with internal and external partners, and ensure KPIs are met and the organisation grows legacy and fundraising product understanding. 

• Delivering and evolving the legacy and fundraising product strategies to achieve ambitious income targets.
• Leading budgeting, forecasting, and performance monitoring for both legacy and product fundraising.
• Overseeing stewardship programmes and legacy events for both mass and high-value supporters.
• Acting as an internal legacy champion, embedding legacy messaging across NSPCC activities.
• Identifying opportunities for new product development and innovation, creating audience-led propositions with robust business cases.
• Collaborating with internal teams and external partners to deliver integrated campaigns and innovations.
• Ensuring compliance and best practice across all fundraising products, keeping the NSPCC at the forefront of sector trends.

What skills do I need to be a Associate Head of Legacy and Fundraising Products? 

You'll be a confident leader with experience inputting strategically into cross-functional teams. You'll bring strong strategy delivery skills, a collaborative mindset, and a passion for audience-led engagement. 

• Significant experience in legacy and in-memory fundraising, including strategic development.
• Proven success in product innovation and audience-led propositions.
• Strong leadership and team management skills.
• Expertise in supporter acquisition, stewardship, and relationship management.
• Experience of both budgeting, phasing and financial planning, including an understanding of forecasting for legacy income.
• Highly collaborative approach and excellent communication skills.
• Commitment to inclusion, safeguarding, and continuous improvemen