Our values
Putting children first:
- For more than 140 years we've put children first. We believe in children, we want what's best for them, and we exist to keep children safe.
Taking a stand:
- We campaign, change laws when necessary, lead public debate and we're on the frontline, supporting those who work with children.
- We will speak out when something is wrong and celebrate success with those who help things improve.
- We'll take a stand individually and as an organisation to make sure children are at the heart of everything we do.
Working together:
- We cannot prevent cruelty to children on our own. Luckily, we don't have to. Our passion inspires others, and our desire to listen, learn and improve means we work collaboratively with inspirational people, organisations and children. By living this value, our people can be active, authentic ambassadors for the NSPCC.
Striving for excellence:
- We're authentic, always learning, developing and measuring what works.
- We're brave enough to be sincere and share our knowledge with others.
Making an Impact:
- Our work won't end until we've changed attitudes and transformed services for children to protect every child and prevent abuse.
- We're brave in our actions and are prepared to be unpopular when necessary.
- We'll inspire society to face uncomfortable truths when it helps us achieve our goal.
